The real estate industry has taken advantage of 3D rendering services for years, for a good reason! Real estate can be marketed in several different ways using 3D renderings. The traditional print media of newspapers and magazines, billboards, construction fencing, websites, and social media platforms are all part of this strategy. As a digital medium, they shine and are ideally suited for sharing.
Advantages of Marketing with 3D Renderings
1. Advances Pre-sale Properties
Potential investors and buyers can visualize a property development before it is built using 3D renderings or virtual reality tours. Then, before construction begins, you can show buyers the property so they can get a feel for what they will be buying and how they will live there.
2. Your Property Will Build Trust When People Get an Honest Understanding
A real estate photograph is often misleading because of its perspective and other marketing tricks that make it appear larger than it is.
You get what you see with 3D renderings. Unlike photographs, 3D renderings can show accurate dimensions and property layouts, and they don't suffer from the perspective issues people often find so misleading.
3. Make Buyers Feel More Emotional
Adding color, mood, and lighting to a 3D rendering can capture a client's attention for longer, lasting in their memory, and almost compelling them to buy long after seeing your marketing materials.
4. Showcase the Surroundings
Property Location and surroundings are just as important to some buyers as the property itself. 3D renderings can show the surrounding area and the house's interior.
Marketing Benefits of Virtual Staging and Virtual Tours:
A virtually staged house can be viewed from any part of the globe in your advertising. Virtual reality headsets or VR-compatible devices like smartphones and an internet connection are all they need.
You can save time, energy, and money by eliminating the need to physically set up a house for a tour and instead focusing on extra marketing efforts.
Visualize Multiple Options:
Virtual platforms allow you to experiment with different design elements. Buyers can determine which option suits their aesthetics best in real-time. Different features can be upgraded virtually, resulting in 30% - 50% more upgrade sales. A big marketing selling point is your flexibility when "inspecting" houses.
Social Media or Website Looks Amazing:
You can spruce up 3D renderings to make amazing images that get lots of likes and shares on your social media profiles and websites.
3D rendering: The fastest way to sell pre-sale homes
Pre-sale homes are usually more affordable than properties that offer instant occupancy. Despite this, most people choose the latter option when they buy a home. This is because most clients feel more secure about purchasing homes they can see for themselves.
Those who can only see the property through pictures are less likely to purchase it. However, 3D interior rendering services in conjunction with virtual reality can be used if you still need to convince your clients. By 2022, the market for the latter is expected to reach $26.9+ billion and is growing steadily.
Are you looking for the 3D rendering services? INFIN VISUAL brings the perfect architectural visualization solution. You can reach us or send your message to us if you'd like to take your real estate marketing game to the next level. Our team would be happy to talk to you more about how our work has helped our clients reach their marketing goals.
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